BFS — Business Financial System

Business Financial System

🌐 EN — English

🌐 AR — العربية

🌐 中文 — Chinese

🌐 FR — Français

🌐 RU — Русский

🌐 ES — Español

🇸🇦 SAR — Saudi Riyal

🇺🇸 USD — US Dollar

🇪🇬 EGP — Egyptian Pound

🇨🇳 CNY — Chinese Yuan

🇦🇪 AED — UAE Dirham

🇬🇧 GBP — Pound Sterling

🇪🇺 EUR — Euro

🇷🇺 RUB — Russian Ruble

Net Profit

SAR

Profit / Order

SAR

Status

—

Break-even CPA

Max CPA without loss

🔴 Break-even CPA

= (Revenue − Op.Costs) ÷ Leads

Target CPA (20%)

CPA to achieve target margin

🟢 Target CPA

= (Revenue×(1−margin%) − Op.Costs) ÷ Leads

Ad cost / paid order

🔵 CPA / Delivery

= Total Ad Spend ÷ Paid Orders

Break-even ROAS

Minimum ROAS without loss

🟡 Break-even ROAS

= Revenue ÷ (Revenue − Op.Costs)

Current ROAS

Actual ROAS at current CPA

🟣 Current ROAS

= Revenue ÷ Ad Spend

Ad-Only ROAS

(Orders × AOV) ÷ Ad Spend

🔵 Ad-Only ROAS

= (Leads × AOV) ÷ Ad Spend

Ad Spend

🟣 Total Ad Spend

= Leads × CPA

Op. Costs

🟡 Total Op. Costs

= COGS + Ship + Pkg + OpEx

Revenue

🟢 Total Revenue

= Paid Orders × AOV

Total Sales

🔵 Total Sales

= Leads × AOV (all orders)

Profit Margin vs 20% Target

0% ▲ 20% Target 100%

Recommended AOV

Current AOV

Value entered

SAR

Break-even AOV

Min. without loss

SAR

AOV for 20%

Target margin

SAR

🔽

Order Funnel

From leads to profit

Funnel Analysis

Orders

Confirmed

Pending

Delivered

Returns

📈

ROI Analysis

Return on investment

💰

ROI Analysis

Return on Investment · Capital Efficiency · Payback

ROI

Net Profit ÷ Total Investment

—

💰 ROI

= Net Profit ÷ Total Investment × 100

Net Profit—

Total Investment—

✅ Target: ROI > 50% is healthy. Raise AOV or cut COGS to improve.

ROI on Ad Spend

Net Profit ÷ Ad Spend

—

📣 ROI on Ad Spend

= Net Profit ÷ Total Ad Spend × 100

Net Profit—

Ad Spend—

✅ Improve: Lower CPA or raise AOV to get more profit per ad dollar.

Payback Period

Days to recover investment

—

⏱ Payback Period

= Total Investment ÷ Daily Net Profit

Total Investment—

Daily Profit—

✅ Target: Under 30 days is excellent. Increase daily orders to speed up payback.

days

Capital Efficiency

Profit per 1 invested

—

⚡ Capital Efficiency

= Net Profit ÷ Total Investment

MeaningProfit per 1 invested

✅ Target: >0.5x = good. >1x = excellent. Reduce fixed costs to improve.

Breakeven Investment

Min. investment to break even

—

🔴 Breakeven Investment

= Total Op Costs + Ad Spend

Op. Costs—

Ad Spend—

✅ Goal: Your revenue must exceed this number to profit.

SAR

Inventory Cost

Units × COGS/unit

—

📦 Inventory Cost

= Inventory Units × COGS per Unit

Units—

COGS/Unit—

✅ Tip: Keep inventory lean. Excess stock ties up capital with no return.

SAR

Investment Breakdown

Total Invested —

Inventory Cost —

Ad Spend —

Op. Costs —

Net Return —

📣

Ads Performance

Deep dive metrics

📣

Ads Deep Dive

CTR · CPC · CPM · Conversion · Budget Efficiency

CTR

Impressions → Clicks

—

🖱 CTR

= Clicks ÷ Impressions × 100

Clicks—

Impressions—

✅ Benchmark: >2% is good. Improve ad creative/copy to raise CTR.

CPC

Cost per Click

—

💸 CPC

= Total Ad Spend ÷ Total Clicks

Ad Spend—

Clicks—

✅ Lower CPC by improving CTR or targeting less competitive audiences.

CPM

Cost per 1000 Impr.

—

👁 CPM

= (Ad Spend ÷ Impressions) × 1000

Ad Spend—

Impressions—

✅ Lower CPM = cheaper reach. Broaden audience or change ad placement.

Click → Order %

Conversion Rate

—

🎯 Click → Order %

= Orders ÷ Clicks × 100

Orders—

Clicks—

✅ Improve: Better landing page, faster load, clearer CTA, stronger offer.

Budget Used

Spend vs Budget

—

📊 Budget Used %

= Ad Spend ÷ Monthly Budget × 100

Ad Spend—

Monthly Budget—

✅ Watch: Over 100% = over budget. Adjust bids or set daily caps.

Wasted Ad Spend

Unconfirmed × CPA

—

SAR

Profit per Ad SAR

Net Profit ÷ Ad Spend

—

MER

Marketing Efficiency Ratio

—

👤

Customer LTV

Lifetime value & retention

👤

Customer LTV & CAC

Lifetime Value · Payback Period · Retention

Customer LTV

AOV × Orders × Lifetime

—

♾ Customer LTV

= AOV × Avg Orders × Lifetime (months)

AOV—

Avg Orders/Customer—

Lifetime—

✅ Raise LTV via loyalty programs, bundles, or subscription offers.

SAR

LTV : CAC

Target > 3x

—

⚖ LTV : CAC Ratio

= Customer LTV ÷ CPA (acquisition cost)

LTV—

CAC (CPA)—

✅ Target: >3x = healthy. <1x = losing money on every customer.

CAC Payback

Months to recover CPA

—

📅 CAC Payback

= CPA ÷ (AOV × Margin%)

CPA—

Monthly Value—

✅ Target: <6 months. Lower CPA or raise repeat purchase rate.

months

Revenue per Lead

Total Rev ÷ Leads

—

💵 Revenue per Lead

= Total Revenue ÷ Total Leads

Total Revenue—

Total Leads—

✅ Higher = better. Improve confirmation rate or AOV to raise this metric.

SAR

Gross Profit

Before Ad Spend

—

📈 Gross Profit

= Revenue − Op. Costs (before ads)

Revenue—

Op. Costs—

✅ Must be positive before ad spend. If negative, cut COGS/OPEX first.

SAR

Effective Deliv. Rate

Paid ÷ Total Leads

—

🚚 Effective Delivery Rate

= Paid Orders ÷ Total Leads × 100

Paid Orders—

Total Leads—

✅ Target: >70% is strong. Improve confirmation calls and reduce returns.

📅

Time Performance

Run rate & projections

📅

Time Performance

Run Rate · Pace · Projections

Daily Run Rate

Orders per Day

—

📆 Daily Run Rate

= Total Orders ÷ Days Elapsed

Total Orders—

Days Elapsed—

✅ Use this to project monthly performance and set realistic targets.

Pace to Target

On track?

—

🎯 Pace to Target

= (Daily Rate × 30) ÷ Monthly Target × 100

Projected Orders—

Monthly Target—

✅ >100% = on track. If behind, increase daily ad budget or improve conversion.

Proj. Month Profit

At current run rate

—

🚀 Projected Month Profit

= Daily Profit × 30 days

Daily Profit—

Projection (30d)—

✅ Based on current pace. Scale orders or cut costs to hit profit goals.

SAR

Revenue / Day

Daily revenue avg

—

💰 Revenue / Day

= Total Revenue ÷ Days Elapsed

Total Revenue—

Days Elapsed—

✅ Track this daily to spot growth trends early.

SAR

Max Safe Ad Budget

Spend without losing

—

🛡 Max Safe Ad Budget

= Revenue − Op. Costs (breakeven ad spend)

Revenue—

Op. Costs—

✅ Never exceed this or you'll operate at a loss.

SAR

Proj. @ 2x Orders

If you double volume

—

✖2 Projected @ 2x Orders

= Net Profit × 2 (linear scaling estimate)

Current Net Profit—

✅ Use this to visualize impact of doubling your ad spend or order volume.

SAR

Cost Efficiency Index

Profit per SAR of OpCost

—

⚙ Cost Efficiency Index

= Net Profit ÷ Total Op. Costs

Net Profit—

Total Op. Costs—

✅ >0 = profitable. Higher = more efficient use of operational spend.

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